Roxy Clothing, Bags & Accessories

The leading brand for active girl's, Roxy, was launched in 1991 with the introduction of swimwear. In 1992, the following year, Roxy moved into sportwear by introducing junior denim and snow wear into their expanding line. In 1993, the Roxy logo was born. The heart shaped crest, a feminine version of the very recognizable Quiksilver logo, was created to encompass the soulful, spiritual vibe that defines Roxy. The most significant innovation for Roxy, to date, was the birth of its signature boardshort, introduced in the same year. 1994 marked a turning point for Roxy when swimwear was reintroduced. The beginning of the Roxy Boardrider's Team was created with the sponsorship of 1994 Surfing World Title Champion, Lisa Anderson. In 1995, Roxy accessories and eyewear products, new categories to Roxy, were layered into the line enhancing an image of achievement and innovation. In the spring of 1996, Roxy made its fashion week debut at the Girl's Rule Show in New York. Roxy Footwear and Roxy watches, two new categories, were added to the Roxy line. Roxy accessories division boomed in 1999 with Roxy jewelry, Roxy bags, Roxy backpacks, Roxy travel accessories and a full line of Roxy footwear. Roxy room was created at the end of the year giving Roxy girls everything they need to live the Roxy life including bedding, lamps, posters, and other accessories for a girls room. Roxy continues to grow its line by practicing its proactive, progressive style of dressing active girls for all facets of life.